Your Banner Ads on the World Wide Web
By Danny March
When a Banner is inserted as an advertisement on a website is called a banner ad or web banner. It is the little square or rectangular box that you see on all commercial sites. They are meant to attract traffic and increase sales. Banner ads are creative consisting of graphics, sound, animation and sometimes even video. The greater the attractiveness of the ad, the more number of people views it and become aware of the company's product or service.
Banner ads are in the form of:
• Full Banners
• Half Banners
• Leader boards
• Pop ups
• Pop ups under
• Wide sky scraper
Banner ads are put mostly on sites which have a number of visitors. The sites which contain interesting and informative content are the right option for embedding banner ads. These sites are generally in the top rankings of search engines.
The new electronic media, internet has a lot of jobs to offer and a lot of money to give. Most business organizations have the sole objective of earning money and internet is the new and fast platform for profits. Banner ads pay you on the basis of every visitor who views the ad by clicking on it. This technique is called the CPC (Cost per Click) method.
Like traditional advertising, banner ads also give the features and benefits of the product so that the consumer is attracted to purchase it. Banner ads also have the advantage of building a brand name and brand value in the minds of the consumer. Since a person keeps viewing the ad again and again, it remains in his/her mind and he/she can get back to it when a decision for purchase is made.
Unlike advertising in print or on the television, banners cater to a very diverse audience. Their target market is not restricted. The behavior of the audience is monitored to decide the appearance and look of the ads. The behavior is tracked by the 'click tag' method.
In order to be effective, there are certain standard sizes suggested by the Interactive Advertising Bureau (IAB) for advertisers. They are:
1. Full Banner = 468X60 pixels
2. Half Banner = 234X60 pixels
3. Leader Boards = 728X90 pixels
4. Pop ups = 250X250 pixels
5. Pop ups under = 720X300 pixels
6. Wide sky scraper = 160X600 pixels
When you click on a banner ad, it directs you to the advertiser's web page wherein the product is fully marketed. Banners are the most unique way of advertising. It enables you to have a large audience reach.
It has been observed that pop ups are annoying for the viewers. They distract the user from the main content window. In a reflex, most viewers just close the pop up windows and their essence is lost. Some web browsers also have the option of blocking pop ups so that users can continue with their work without hindrances.
To avoid inconvenience and trouble, banners have now also taken the form of pop ups under. They open behind the main window when you access a web page. The user can view the ad after they have finished their work and closed the content site.
When I Discovered Banner Ads I had heard that Banner Advertising was dead, Man Were They Wrong! I had found the Fastest, Easiest And Most Profitable System Of Advertising EVER... And Now You Can Extract Huge Sums Of Cash From The Internet... WITHOUT The Need of A List! Discover Banner Ads with a proven blueprint today.
Article Source: http://EzineArticles.com/?expert=Danny_March
By Danny March
When a Banner is inserted as an advertisement on a website is called a banner ad or web banner. It is the little square or rectangular box that you see on all commercial sites. They are meant to attract traffic and increase sales. Banner ads are creative consisting of graphics, sound, animation and sometimes even video. The greater the attractiveness of the ad, the more number of people views it and become aware of the company's product or service.
Banner ads are in the form of:
• Full Banners
• Half Banners
• Leader boards
• Pop ups
• Pop ups under
• Wide sky scraper
Banner ads are put mostly on sites which have a number of visitors. The sites which contain interesting and informative content are the right option for embedding banner ads. These sites are generally in the top rankings of search engines.
The new electronic media, internet has a lot of jobs to offer and a lot of money to give. Most business organizations have the sole objective of earning money and internet is the new and fast platform for profits. Banner ads pay you on the basis of every visitor who views the ad by clicking on it. This technique is called the CPC (Cost per Click) method.
Like traditional advertising, banner ads also give the features and benefits of the product so that the consumer is attracted to purchase it. Banner ads also have the advantage of building a brand name and brand value in the minds of the consumer. Since a person keeps viewing the ad again and again, it remains in his/her mind and he/she can get back to it when a decision for purchase is made.
Unlike advertising in print or on the television, banners cater to a very diverse audience. Their target market is not restricted. The behavior of the audience is monitored to decide the appearance and look of the ads. The behavior is tracked by the 'click tag' method.
In order to be effective, there are certain standard sizes suggested by the Interactive Advertising Bureau (IAB) for advertisers. They are:
1. Full Banner = 468X60 pixels
2. Half Banner = 234X60 pixels
3. Leader Boards = 728X90 pixels
4. Pop ups = 250X250 pixels
5. Pop ups under = 720X300 pixels
6. Wide sky scraper = 160X600 pixels
When you click on a banner ad, it directs you to the advertiser's web page wherein the product is fully marketed. Banners are the most unique way of advertising. It enables you to have a large audience reach.
It has been observed that pop ups are annoying for the viewers. They distract the user from the main content window. In a reflex, most viewers just close the pop up windows and their essence is lost. Some web browsers also have the option of blocking pop ups so that users can continue with their work without hindrances.
To avoid inconvenience and trouble, banners have now also taken the form of pop ups under. They open behind the main window when you access a web page. The user can view the ad after they have finished their work and closed the content site.
When I Discovered Banner Ads I had heard that Banner Advertising was dead, Man Were They Wrong! I had found the Fastest, Easiest And Most Profitable System Of Advertising EVER... And Now You Can Extract Huge Sums Of Cash From The Internet... WITHOUT The Need of A List! Discover Banner Ads with a proven blueprint today.
Article Source: http://EzineArticles.com/?expert=Danny_March
