What Are Banner Ads?
By Danny March
Banner ads are methods of advertising on the internet (with online media). It is the process of inserting an advertisement into a website. The purpose is to attract more individual visitors to the website. The advertisement mainly consists of an image which can be animated, have sound, or a video attached to it to make it appealing and attractive.
Banners are mostly put on pages which are popularly viewed because of their informative and interesting content. Affiliates could earn money on every user who views the ad by clicking on it. This is also called the CPC (cost per click) earning method.
Banner ads are graphics with a simple HTML code that leads us to the advertised web page. It is made using software like JavaScript Program, Shockwave, Flash, or specific banner generating software.
The Internet has emerged as the new media for entertainment and information. It has been able to bring profits to lot of companies and revolutionize the economy. The main source of money for Web sites is advertising, which is generally done in the form of banner ads.
Banners ads are also called web banners. There are steps involved in the processing of an ad by the viewer. They are.
• Impression: Ads are usually displayed when you load a website on your web browser (Internet Explorer, Google Chrome, Firefox etc.) that has ads embedded to it.
• Click through: The viewer is directed to the web page which the banner advertises about. This happens when the user clicks on it. Ads are mostly hyperlinks.
The site which is advertised in the banner is called the 'advertiser's site' and the page that contains the banner is called the 'content site'. When the advertiser sees that a user has clicked on the banner of the content site, the advertiser pays a small amount of money to the content provider.
The main purpose of banner advertising is similar to advertising in print or on the television. It is to attract customers and make people aware of the product's existence. Like any other ad, it provides the positive aspects of buying the product.
But advertising campaigns are in the interest of the target audience and made specifically to appeal to them. Banner ads on the other hand have a diverse audience and their interests are understood by their behavior which is tracked by the use of 'click tag'.
Web banners are the small rectangular or square advertisements that appear mostly on all web pages. They are sometimes considered annoying by people as they deviate or distract them from the main page.
But the whole point of a banner advertising is to attract the attention of the viewers by appealing to them or annoying them. Ads are also viewed as a waste of bandwidth. Certain web browsers have the option of blocking pop-ups which help in concentrating on your work. But without clicks, advertisers may not earn revenue for their efforts.
Certain banner ads are classified as pop up unders. They open under the content site. They can be viewed only once the main window is closed. The purpose of pop ups under is to avoid distraction and irritation. These help in attracting viewers more than pop-up windows do.
When I Discovered Banner Ads I had heard that Banner Advertising was dead, Man Were They Wrong! I had found the Fastest, Easiest And Most Profitable System Of Advertising EVER... And Now You Can Extract Huge Sums Of Cash From The Internet... WITHOUT The Need of A List! Discover Banner Ads with a proven blueprint today.
Article Source: http://EzineArticles.com/?expert=Danny_March
By Danny March
Banner ads are methods of advertising on the internet (with online media). It is the process of inserting an advertisement into a website. The purpose is to attract more individual visitors to the website. The advertisement mainly consists of an image which can be animated, have sound, or a video attached to it to make it appealing and attractive.
Banners are mostly put on pages which are popularly viewed because of their informative and interesting content. Affiliates could earn money on every user who views the ad by clicking on it. This is also called the CPC (cost per click) earning method.
Banner ads are graphics with a simple HTML code that leads us to the advertised web page. It is made using software like JavaScript Program, Shockwave, Flash, or specific banner generating software.
The Internet has emerged as the new media for entertainment and information. It has been able to bring profits to lot of companies and revolutionize the economy. The main source of money for Web sites is advertising, which is generally done in the form of banner ads.
Banners ads are also called web banners. There are steps involved in the processing of an ad by the viewer. They are.
• Impression: Ads are usually displayed when you load a website on your web browser (Internet Explorer, Google Chrome, Firefox etc.) that has ads embedded to it.
• Click through: The viewer is directed to the web page which the banner advertises about. This happens when the user clicks on it. Ads are mostly hyperlinks.
The site which is advertised in the banner is called the 'advertiser's site' and the page that contains the banner is called the 'content site'. When the advertiser sees that a user has clicked on the banner of the content site, the advertiser pays a small amount of money to the content provider.
The main purpose of banner advertising is similar to advertising in print or on the television. It is to attract customers and make people aware of the product's existence. Like any other ad, it provides the positive aspects of buying the product.
But advertising campaigns are in the interest of the target audience and made specifically to appeal to them. Banner ads on the other hand have a diverse audience and their interests are understood by their behavior which is tracked by the use of 'click tag'.
Web banners are the small rectangular or square advertisements that appear mostly on all web pages. They are sometimes considered annoying by people as they deviate or distract them from the main page.
But the whole point of a banner advertising is to attract the attention of the viewers by appealing to them or annoying them. Ads are also viewed as a waste of bandwidth. Certain web browsers have the option of blocking pop-ups which help in concentrating on your work. But without clicks, advertisers may not earn revenue for their efforts.
Certain banner ads are classified as pop up unders. They open under the content site. They can be viewed only once the main window is closed. The purpose of pop ups under is to avoid distraction and irritation. These help in attracting viewers more than pop-up windows do.
When I Discovered Banner Ads I had heard that Banner Advertising was dead, Man Were They Wrong! I had found the Fastest, Easiest And Most Profitable System Of Advertising EVER... And Now You Can Extract Huge Sums Of Cash From The Internet... WITHOUT The Need of A List! Discover Banner Ads with a proven blueprint today.
Article Source: http://EzineArticles.com/?expert=Danny_March
