3 Golden Rules For Effective Banner Ads
By Mike HeesenUsing banner advertising effectively and to create a banner ads isn't all that difficult, you just need to know what to do right? For those of you who don't know this marketing method: it's a paid marketing method to promote your business or product by means of placing a banner advertisement on other websites. This could either be a banner exchange, or you simply pay another website to have your banner placed. It is a very powerful and effective method if you know how to design a good banner ad. Let's take a closer look.
Using Banner Advertising Effectively - 3 Golden Rules For Effective Banner Ads
Golden rule 1. What's the benefit for your customers?
Effective banner ads will always communicate the main benefit(s) to your prospective clients. If your product makes people loose weight for instance, then it's obvious to make your headline something like: 'Loose 10 Pounds In Just One Week!' Banner ads will have to include the benefit of your product or service in the main headline. Communicating benefits to people gets your attention. Effectively implementing banner advertising generates a much higher click through rate.
Golden Rule 2. Graphics are not as effective as text!
When using banners for advertising, you also want the headline of the banner ad to stand out. Make the headline (thus the benefit of your product or business) in big bolded letters. I always use the Arial font for my effective banner ads. This font is easy to read from computer screens. Using banner advertising effectively means that you also need to include another 2-3 lines of text to the banner. Perhaps you can mention some extra benefits or additional info about the service, product or business. Check out the site you are going to banner advertise.
Golden Rule 3. Include instructions for your prospects.
Tell them what to do next!A lack of communication in banner ads will make your campaign fail. If you want to start using banner advertising effectively, a banner ad MUST include a Call-2-Action. Instruct your audience what to do. Include text that tell people what to do such as 'Show Me Now', 'Visit Us Now' or 'Show Me The Biz'. It will make the click through rate go up and so will the conversions to sales, generating more profits for you.
Of course there are many more golden rules to follow for effective banner ads, but the above 3 are the most important for using banner advertising effectively.
Using the method of advertising with banners and creating banner ads that are effective is just one method of marketing to advertise your business and to drive traffic to your website. Let me show you where you can see all the other 50 or so proven and powerful marketing methods, strategies tips and tricks to market virtually any product or business online. Visit http://www.2wealth-2freedom.com, fill in the form and click on 'show me the biz'. See you there...
Mike Heesen is a home business owner that is, just like you, earning a living to support his family, pay for the mortgage or rent, utilities, needs and other desires. He is a member of the world's largest online mentoring and marketing program. His main activities are helping and showing people how to learn and master the power and potential of the internet to create financial freedom online. Over the last year, Mike and his team have made significant marks on the internet. You can be part of his team too. Learn effective online marketing! Go now to http://2wealth-2freedom.com.
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